What Actually Works in SEO Right Now (And Why Most Advice Misses the Point) SEO has changed more in the last couple of years than it did in the decade before that. If you’re still following strategies from 2020, it probably feels like nothing works anymore — even when you “do everything right”. What I see working right now isn’t big corporate blogs or perfectly polished content. It’s smaller websites written by people who actually do the work they’re talking about. Sites that reflect real experience, real projects, and real understanding — not generic advice rewritten a hundred times. At the same time, visibility no longer depends only on what’s on your website. Search engines and AI systems now build a picture of your brand based on everything that exists around it: what people say about you, how consistently you show up, and whether your presence across the web feels trustworthy. SEO Isn’t a Checklist Anymore A lot of SEO advice still sounds like a recipe: do this, then that, add ke...